Strategic Search
Intelligence.
Deep analysis on the evolution of search, from Google algorithm shifts to the rise of generative AI answer engines.
The SEO Metrics That Actually Matter in 2026 (Rankings Aren't in the Top 5)
Ranking position is a lagging indicator. In 2026's AI-disrupted search landscape, the metrics that predict sustainable organic growth have fundamentally changed.
Schema Markup in the AI Era: Which Types Drive AI Overview Citations
Not all schema is equal for AI Overview citations. FAQPage, Article with author markup, and HowTo are showing the strongest correlation with AIO inclusion. Here's the evidence.
Google's 2026 Core Updates: What the March and June Rollouts Actually Targeted
Google confirmed two core updates in 2026 — March and June. Both focused on authentic authorship and topical depth. Here's the pattern and who won and lost.
Keyword Research Is Dead. Long Live Topic Research.
Traditional keyword research optimises for volume and difficulty. In 2026's AI-driven search landscape, that's the wrong frame. Here's what topic research looks like instead.
Core Web Vitals 2026: INP Is Live, LCP Is Harder — What Actually Changed
Interaction to Next Paint replaced FID in March 2024. A year on, here's what we know about its real-world ranking impact and what's making LCP harder to pass.
Topical Authority Has Replaced Domain Authority. Here's the Evidence.
New-domain sites with exhaustive topical coverage are routinely outranking high-DA incumbents. Here's why topical authority is now the primary currency of organic search.
E-E-A-T in 2026: How to Build Author Authority Google Actually Trusts
E-E-A-T is no longer just about having an 'About' page. Here's how to build the kind of verifiable author authority that Google's quality systems reward in 2026.
Google AI Mode: What SEOs Need to Know Right Now
Google AI Mode launched to all US users in May 2026 and is now expanding globally. Here's how it differs from AI Overviews and what it means for organic search.
GEO: The Complete Guide to Generative Engine Optimization in 2026
GEO is the discipline of optimising content to be cited by AI systems — ChatGPT, Perplexity, Google AI Mode. Here's the full framework.
Google AI Overviews Are Eating Your Traffic — Here's the Real Data
AI Overviews now trigger for 16% of all queries and can reduce organic CTR by up to 64%. Here's what the data actually shows and what to do about it.
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From technical recovery audits to topical authority frameworks, I help high-growth brands own their search landscape.